Retention & Participation
Why Girls Are Leaving Sport
A look at the experience gaps, social dynamics, and program choices that influence whether girls stay in sport.
Read Article →Insights
Articles. Research. Interviews.
Explore the latest content from the newsletter The CX of Youth Sports, FIU research, book-based frameworks, and interviews with leaders, entrepreneurs, and youth sports stakeholders.
Latest From Substack
The latest content from the newsletter The CX of Youth Sports.
Parent Decision-Making
Three Questions Every Youth Sports Parent Should Ask
A practical framework for families evaluating teams, programs, coaching, and fit.
Read Article →Business Strategy
Youth Sports Is a Business
Why youth sports organizations need stronger customer experience, strategy, and operating discipline.
Read Article →Club Selection
How to Choose the Right Club Team
Key considerations for families navigating competitive youth sports options.
Read Article →Published Research
Research
Parent Satisfaction With US Youth Soccer Programs
Dr. Michelle S. Mullman’s FIU DBA research, Parent Satisfaction with US Youth Soccer Programs, provides the academic foundation for the Youth Sports Practice and the ongoing focus on parent satisfaction, stakeholder listening, and customer experience in youth sports.
View Research PDFInterviews With Leaders
We are interested in conversations with leaders, entrepreneurs, and youth sports stakeholders who are building better customer experiences and stronger communities.
Leaders
Conversations with executives, program directors, board members, and operators.
Entrepreneurs
Stories from builders creating new models, services, and community solutions.
Youth Sports Stakeholders
Perspectives from parents, coaches, athletes, administrators, and community partners.
Get Featured or Collaborate
Want to Be Featured?
Contact us if you want your organization, program, story, or leadership approach featured in our newsletter or on the website.
Submit Feature InquiryResearch Collaboration
Contact us if you want to collaborate on research, from academic projects to practical white papers and industry reports.
Collaborate on Research
Book Focus
Designing a CX Strategy
The CX of Youth Sports moves from ideas to design. It provides the foundation for creating a CX mindset, listening to customers, developing an ethos, understanding stakeholders, supporting coaches and parents, and measuring the experience.
Explore the Book10 Strategies From The Book
A visual roadmap for designing a customer experience strategy in youth sports.
01
Build a Youth Sports CX Program
Create the structure, mindset, and operating rhythm for customer experience.
02
Talk to Your Customer
Listen to parents, athletes, coaches, and stakeholders before designing solutions.
03
Establish a Development-Centered Ethos
Anchor decisions in Joy, Learning & Development, and Community.
04
Know Customers and Coaches
Understand the needs, motivations, and friction points.
05
Center the Athlete
Design the experience around the player journey.
06
Develop Parents
Parent development supports trust, retention, and better experiences.
07
Support the CX-Minded Coach
Give coaches tools, clarity, and communication support.
08
Make Loyalty a Two-Way Street
Use tryouts and evaluations as experience moments.
09
Diversify Services
Build offerings that fit different player, parent, and community needs.
10
Measure CX & Build Buy-In
Use scorecards, surveys, and leadership reviews to turn feedback into action.