The CX of Youth Sports
Strategies To Move Youth Sports Towards Joy, Learning and Community.
This book is the foundation for Kuriositee Consulting's Youth Sports Practice. It introduces a customer experience mindset for youth sports organizations and provides a framework for leaders, coaches, parents, and communities to think differently about the experience they create.
The Framework
The book centers the youth sports experience around three core ideas that can guide strategy, programming, leadership, and community impact.
Joy
Joy is the reason young athletes begin, continue, and remember sport. Programs should design experiences that keep players motivated, connected, and excited to participate.
Learning & Development
Youth sports should extend the classroom experience by supporting athletic development, emotional growth, communication, coaching, and life skills.
Community
Youth sports programs shape families, schools, local identity, and community connection. Better experiences create stronger communities.
A Call to Action for Youth Sports Leaders.
The CX of Youth Sports is written for parents, coaches, leaders, community stakeholders, and CX professionals who want to create a better youth sports experience. It is not about making everyone happy. It is about using customer experience as a lens to understand stakeholders, measure success, and create strategies that serve athletes, families, coaches, and communities.
The book encourages leaders to listen to customers, understand parents and players, design a development-centered ethos, measure the experience, and build practical systems that turn customer experience into strategy and performance management.
What's Inside
Part One: The State of Youth Sport
- Creating a CX mindset in youth sports
- The sports parent experience
- Pay-to-play and competitive sport models
- Stakeholders, organizational ethos, and the levels of sport
Part Two: Designing the CX Strategy
- Building a youth sports CX program
- Talking to your customer
- Understanding parents, athletes, and coaches
- Measurement, buy-in, and program launch considerations
Part Three: From Strategy to Practice
- Building the strategy
- Performance management
- The CX Program Office
- The survey and the ultimate CX score
Engage With The Book
Buy the Book
Start with the book and explore the ideas behind Joy, Learning & Development, Community, and the CX mindset for youth sports.
Buy on Amazon →Book Club Event
Bring parents, coaches, board members, and program leaders together for a facilitated conversation about the youth sports experience.
Contact Us →Speaking Engagement
Invite Dr. Michelle S. Mullman to speak about the customer experience of youth sports, stakeholder listening, and building stronger programs.
Contact Us →Bring the Book to Your Organization.
Use the book as the starting point for a workshop, leadership discussion, book club, or youth sports customer experience engagement.